Spatial technology · 2026
Making spatial computing feel human.
A technical platform without a technical barrier — positioning, interface language and launch experience for spatial tools.
- Client
- Aether
- Location
- San Francisco, US
- Services
- Strategy, Digital Product, Development
- Year
- 2026
Challenge
Aether was building powerful spatial tools for complex environments. The technology was impressive; the experience around it felt inaccessible. Prospects understood the capability but not the value.
Approach
We reframed the product around human outcomes rather than technical specifications. A new positioning narrative, interface language and onboarding system made spatial workflows legible to non-specialists without diluting the product's depth.
Outcome
The relaunched experience reduced time-to-first-value and gave the sales team a clearer story. Demo requests became more qualified because prospects arrived with a sharper understanding of the product.
42%
Faster onboarding
2.3×
Qualified demo requests
31%
Task completion
“Radiant understood the tension immediately: we needed to look technically credible without becoming cold. They gave us a system that finally matched the ambition of the product.”
Credits
- Strategy: Radiant
- Design: Radiant
- Development: Radiant
