Hospitality · 2026
A hotel identity designed for life after dark.
A complete identity and digital system for a boutique hotel group built around atmosphere, ritual and nocturnal hospitality.
- Client
- Nocturne
- Location
- Paris, FR
- Services
- Brand Identity, Art Direction, Digital
- Year
- 2026
Challenge
Nocturne was expanding into a second property with a strong physical experience but no coherent brand system. Every touchpoint felt improvised rather than intentional.
Approach
We built an identity rooted in shadow, warmth and editorial restraint. Typography, photography direction and a digital booking experience were designed as one continuous atmosphere rather than separate deliverables.
Outcome
The new system gave the team a shared language for every guest touchpoint. Direct bookings increased and the brand became recognisable before guests entered a property.
+28%
Direct bookings
+45%
Brand recall
2.1×
Social engagement
“They challenged the brief in exactly the right places. The result was not simply a better-looking brand—it changed how confidently our team talks about the business.”
Credits
- Identity: Radiant
- Art Direction: Radiant
