Fashion · 2025
Turning a seasonal collection into a living campaign.
Campaign identity, motion system and digital experience for an independent fashion label's seasonal launch.
- Client
- Halide
- Location
- London, UK
- Services
- Campaign, Motion, Digital Experience
- Year
- 2025
Challenge
Halide's seasonal drops generated attention but dissipated quickly. The brand needed a campaign system that could evolve across channels without losing coherence between collections.
Approach
We designed a modular campaign framework — motion rules, typographic hierarchy and a digital lookbook that treated each garment as part of a larger narrative arc rather than isolated product shots.
Outcome
The campaign sustained engagement across a six-week launch window. Sell-through improved and the motion system became a reusable asset for future seasons.
3.4×
Campaign engagement
+22%
Sell-through
+41%
Return visitors
Credits
- Campaign: Radiant
- Motion: Radiant
